The Nostalgic Beauty Trend That's Making a Comeback
Get ready to embrace your inner 90s icon, because blue eyeshadow is back with a bang! In a world where beauty trends often come and go, this bold and unexpected revival is a refreshing reminder of the power of nostalgia.
A Blast from the Past
The 90s were a time of grit, boldness, and unapologetic self-expression, and it seems like we're channeling that era's spirit this summer. From smudged eyeliner to blue eyeshadow, these nostalgic trends are making a comeback, and it's all about embracing the past with a modern twist.
Kate Moss's Iconic Moment
When we think of 90s blue eyeshadow, one image instantly comes to mind: Kate Moss at Gucci's Spring/Summer 1996 show. Her oceanic-inspired look, along with other iconic moments from Princess Diana and supermodels like Naomi Campbell and Tyra Banks, are inspiring a new generation of beauty enthusiasts.
A Royal History
Makeup artist and Grazia Beauty Panelist LanNguyen-Grealis sheds light on the rich history of blue eyeshadow. "Blue eyeshadow originated in ancient Egypt, where it symbolized beauty and royalty." It gained popularity in the 60s, 70s, and 80s, becoming more dramatic, and then returned in the 90s as a minimalist wash.
Beyond the Silver Screen
While blue eyeshadow might remind us of iconic movie moments, like Elizabeth Taylor's Cleopatra or Christina Ricci's dreamy look in Buffalo 66, its appeal extends far beyond the realm of cult classic cinema. Today, it's about embracing a fresh, modern take on this timeless trend.
Modern Interpretations
Zendaya, Zara Larsson, and Florence Pugh are among the celebrities offering their unique interpretations of blue eyeshadow. From electric blue smoky eyes to turquoise liner, these looks showcase the versatility and creativity of this trend.
Designer and Brand Endorsement
The fashion world is also embracing this trend. Designers like Anna Sui and Marc Jacobs sent models down the runway with icy blue hues, and beauty brands like Chanel are launching collections inspired by denim washes, offering a modern take on blue eyeshadow.
Flattering for All
"The development of better formulations means the color is flattering for all skin tones," explains LanNguyen-Grealis. "It's playful and can be layered up, with a modern twist thanks to the return of expensive-looking denim wash finishes."
How to Rock the Look
For beginners, LanNguyen-Grealis recommends cream or gel-based products for a soft, blendable wash of color. Advanced makeup enthusiasts can opt for eye tints for a more dramatic, long-lasting look.
Shop the Trend
Product 1: Creamy Eyeshadow Stick - A soft, blendable stick for a natural look.
Product 2: Iridescent Midnight Blue Shadow - Twinkly and lightweight, perfect for a liner or shadow.
Product 3: Matte Cream Shadow - Buildable for a dramatic, moody effect.
Product 4: Blue-Toned Palette - Create depth and dimension with a variety of blue hues.
Final Thoughts
The return of 90s blue eyeshadow is a fun and nostalgic trend that allows us to experiment with color and self-expression. It's a reminder that beauty is an art form, and sometimes, embracing the past can lead to exciting, modern interpretations. So, go ahead and channel your inner Kate Moss - it's time to make a statement!
